The internet can either make or break your business now days. The wild wild west of internet ranking with thousands of spam links is long gone. As the net matures and Google perfects it’s alogorithm it’s becoming harder to game the system. This means that unique content has become king, which is how the internet should have always been. There are still companies out there who claim to be able to rank your website #1 with very little content and effort, but the skill set required to do this is much higher. If you have plans to rank your online properties without have unique relevant content then you better hire the best SEO company you can find.
I started working online in 1995 when the internet was fresh and new. In those days most people used the internet but in a different way then they do today. They net was used as a place to get information and meet people, not to buy goods. If you want to read more about the history of the internet Wikipedia has a nice timeline. In fact, I remember the days when people were afraid to pay with their credit card online for fear of identity and credit card theft. As the world wide web has aged it has gained trust in some ways and lost it in others. People are still concerned with identity theft, but they have excepted the risk and now more people purchase items online then at brick and mortar stores. This trend of online shopping is only going to grow over the next decade with major online retailers like Amazon planning on speeding up delivery times to just a few hours with their new drone delivery services. Just a few years ago most people would find this hard to comprehend, but at the rate technology is improving most can see this as a real possibility in the near future. Can you imagine a world with thousands of drones flying overhead with the smiley face Amazon package hanging from a thread ready for delivery? The question one has to ask now is if we have already came this far in just a matter of 2 decades, what will our world look like in 50 years or how about 100? Will technology empower humanity to reach for the starts or will robots take over and destroy their creators? Only time will tell.
If you have a business online or brick and mortar location having a website for your company has become a necessity for success. Those that ignore the power of technology will do so at their own peril. If your a small business owner it’s now time to start building your online presence. The first thing you should do is build a website and this can be easily done through one of the many website building tools out there like Weebly, WordPress, or Bravenet. These platforms make it easy for people with little to know experience to build their website from scratch within a few hours. The hard part though is the search engine optimization aspect because the best looking websites in the world are worthless if your customers can’t find you on Google. There are basic things anyone can do for SEO like keyword optimization and creating social media accounts. On each social media platform like Facebook, Twitter, Pinterest, and Youtube there is a place to link back to your website. That means business owners can get a high DA powerful link from a trusted site like Facebook for free and can increase there web presence through social media. The trent seems to be pointing to more and more people using social media sites instead of going directly to webpages and that’s why it’s critical that your business have a social media presence. Aside from very basic seo techniques it’s going to be hard for the average small business owner to figure out how to increase their websites search rankings online and that’s why you should hire an SEO Company. The problem that most entrepreneurs have is find the right search engine marketing firm. This can be tricky because an inexperienced company can actually do more harm then good to your website. That’s why it’s imperative you choose the right company the first time because once harmful SEO is done it can be difficult to reverse. I use a Portland SEO company called Oregon Web Solutions for my search engine optimization needs. They are different then most firms out there because they are all about the results and the profits they can create for your business. They work on an ROI system meaning that if they can’t provide you profits of 5 to 10 times the amount their fee costs then they will not work with you. The great thing about optimizing your website for Google is once your on the front page of Google you can continue to get customers without additional investment. You can also visit Portland Oregon SEO on Facebook to see a customer review and watch their video that explains exactly what they offer. I know it can be confusing for people just starting out with search optimization to know who to trust and where to turn. That’s why it’s important to do really good research before you decide on the company that will work best with you. Remember, these services are not cheap and if you go with a discount company it could actually hurt you in the long run. The type of activities that will get your page ranked higher on Google are very time consuming and the people who are good at this charge a premium. I believe it’s worth the extra money because if your website does get ranked in the top few spots you will continue to get customers as long as you can keep those rankings. If you did a paid advertising campaign in a magazine or phone book you would need to pay a yearly fee in order to keep your business name and contact information in front of your customers. I hope that helped shed some light on the complexity of SEO and I wish you all the best of luck on your business ventures.
We will most likely be writing more on search engine optimization as it is constantly updating, so we may keep you up to date when we hear something of relevance that we feel you may need to know more about. Helping each other is really what life is all about. There is no greater feeling then giving freely and from the heart to help another in whatever venture they may be in.
