All the gossip, hold the cream
There are so many places to start and so many things to talk about. This would be even better if I was in Starbucks right now writing this…it would make more sense!
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How to Build a Million Dollar Company While Drinking Coffee at Starbucks
Making a million dollar company
Starbucks is the most popular coffee bar in the world with locations opening almost daily around the planet. Founded in Seattle Washington in 1971, Starbucks has taken over the coffee industry and decimated small coffee shops around the country. Coffee customers have latched on to the chain for it’s consistently good coffee, trendy locations, and most importantly, free Wi-Fi connection. Entrepreneurs now have the opportunity to build their multi-million dollar brand from the comfort of a Starbucks using their high-speed free Wi-Fi and your laptop computer. Over the years, I have spent many hours in locations around the country building my online companies. Originally, It was in the health food niche and I built my first e-commerce store from the corner booth at my neighborhood Starbucks. Over the years, I have continued to use their free internet and my extra hot Americano to create dozens of other successful websites and online brands.
The beauty of working on your laptop is the freedom it gives you to travel. I can go anywhere in the world that has a Wi-Fi connection and runs my online empire. The days of being stuck and confined to one location are over for me. In the past, I had owned and operated a small chain of convenience stores. I enjoyed this type of business and had a great crew of employees and customers. As time went on and I watched the years flash by, I began to dream of traveling the world and experiencing life in general. I began taking trips while trying to run a crew of 30 employees at two separate locations. I quickly noticed that I would spend half my trip on the phone with my staff coordinating and dealing with the disaster of the day. Upon my return, I would notice that when I left things would slowly start to fall apart. My attempts to put my business on auto-pilot were noble, but in the end, would last at best 1-2 weeks. In the summer months when tourists in my small community would swell, my business was in a constant state of chaos. As gross revenue increased, so did headaches and employee issues. It seemed like the next disaster was always right around the corner. Small issues in the average business such as a down Wi-Fi connection or a failed piece of equipment would send my entire life into chaos. The well-oiled machine that was my convenience store would suddenly grind to a halt. Customers would continue to pile in the door and quickly become impatient with the lack of service. To resolve these issues, I would immediately need to spring into service and put out the fire. I can remember many times receiving an urgent call from an employee and having to instantly jump in my car and fix the problem. During the winter, the store was not without problems either. The community my business was located in had horrible winter wind and rain storms. Almost immediately our parking lot would begin to flood when the sky would drop multiple inches of rain per day. The pump in the back would attempt to keep it clear, but at times couldn’t keep up. In the instance of a power outage and a big storm, the pump was unable to pump and the parking lot could potentially flood up and into the building. Seemingly small issues to other people would be doomsday level type problems immediately in my life. After 6 years of dealing with the constant drama, I decided it was time to make a career change. My goal was to create passive income streams that could be maintained and improved from anywhere in the world and I accomplished this with a Starbucks WiFi connection and a Mac laptop computer.
The secret to creating a business that will yield long-term passive income is to structure a system where you are not the key lynchpin.
Essentially, you are adding value to the world through your companies structure, not your time, and effort. Create a system of services that can run on autopilot with the occasional input from your or an employee. Business systems based on just the skill set of the owner will require constant work and never truly produce the passive income you desire. I decided to set up an online e-commerce business that sold drop ship and affiliate products. This concept allows me to create a business that runs 95% on autopilot because all systems are done through computers and other people. The website would take the order and my credit card company would process the transaction. Once the order is paid for the invoice would go out to the drop shipping company that fulfills the order by shipping it to the customer. They would be required to send a tracking number and confirmation email to the customer. In the event a package was not delivered correctly they would handle customer complaints on a case by case basis. A business model like this has a passive customer funnel, but would still need my energy to grow a steady stream of customer orders. There are a variety of ways to go about this including social media marketing, video marketing, or organic search engine marketing. I believe all are important and should form a foundation of your online marketing strategy. Social media campaigns can be put on autopilot through platforms like Hoot-suite or OnlyWire. Your video marketing can be done by yourself through companies like Camtasia or you could hire a Portland Video Production company to produce, film, and edit videos for you. In order to get your site naturally ranking in the search engines your going to need to perform some organic search engine optimization to your site. This is done by building backlinks, primarily from high domain authority websites back to your homepage. Another way to acquire links is to put out extremely high value and unique content and hope bigger websites will link to you naturally. Through the use of video production, social media, and some sweat equity you could build a passive income stream online that could be maintained from anywhere in the world. In my case, I simply used my laptop and a Starbucks Wi-Fi connection to create a company that runs itself allowing me to travel the planet.
Select Starbucks Locations Begin Serving Alcohol
I found it difficult to start my day without my 24 oz iced triple shot Americano.Over the last year I have slowly become addicted to iced coffee.In the past I have always been a hot coffee drinker, and because I like filtered water, I would usually drink coffee at home.
We were recently transitioning into a new house and I was unable to make coffee at home.In order to get my coffee fix I started going my local Starbucks almost daily and I have been addicted ever since.Recently it was announced in the news that Starbucks will start selling alcohol at some select location.I believe this is in response to a move by the coffee giant to lure more customers into their store during the evening.Selling alcohol is a risky move but I’m sure they have done plenty of research and have concluded that the increased risk and liability will be offset my increased profits.
I’m actually very excited about this because I love going to coffee shops and soaking up their WiFi.I primarily work online so anywhere I can use my laptop that has a high speed internet connection I usually take it.The fact in some select locations I can transition from coffee binge drinking to alcohol is great news for me.I have recently formed a love affair with Ciders.There’s a lot of great brands out there but my favorites are the flavored version.
I recently had a blackberry apple cider that was absolutely delicious.If Starbucks brings in beer taps and carries good craft beer I will frequent their establishment regularly.The only downside to this is we will probably see an increase in people getting drunk and obnoxious.Hopefully they are smart enough to limit alcohol sale hours to later in the evening after the morning coffee crew is long gone.For some reason I can’t imagine people drinking coffee and drinking beer in the same establishment ending very well.
Another guilty pleasure of mine has been red wine.Like most people I started with riesling, then moved on to whites, then eventually I got into the dry reds like Merlot.I would assume if Starbucks was to start selling alcohol they would primarily sell beer and wine.Selling hard alcohol, shots, and mixed drinks would be a huge mistake.Selling wine and beer would not be much of an issue in my opinion, especially if the hours were limited.
The pilot program to sell alcohol will start in Phoenix Arizona at about 15 Starbucks locations.A recent press released claimed that Starbucks will only selling local craft beer and wine at these original 15 locations.So far the reaction from the public to the move has been mostly positive.With any big change like this there is going to be people who react negatively.Some might even ask what the effect on selling beer and wine would have on children?Only time will tell whether this was a good or bad move for Americas largest coffee chain.